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The company displayed the souvenir at the time-honored brands exhibition. Featuring Shanghai's symbolic landmarks and cultural elements, the company hopes it will become a preferred gift for tourists wanting to remember modern Shanghai in addition to local products such as White Rabbit candy or spiced beans, Guo said.

The collaboration between Viking and CMG comes at a time when China is actively taking steps to build a complete industrial chain for the cruise sector. The Ministry of Culture and Tourism recently approved the setting up of the nation's first cruise tourism development demonstration zone in Shanghai.

The company formed a partnership with Z-innoway Technology Services in June.

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The company has announced it will open its self-driving taxi service to the public in Beijing soon, serving multiple areas that cover 700 kilometers of roads which include the Yizhuang, Haidian and Shunyi districts.

The company also signed purchase contracts involving about 1.75 million tonnes of LNG annually, according to Ma Shenyuan, the company's senior vice president.

The companies are vying for domination of the country's burgeoning fintech sector, with their businesses covering payments, banking, wealth management, insurance, securities and micro-loans. However, the authorities have slowed approvals for the third-party fund sales license over the past two years.

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The company also announced on Tuesday a deal to establish a cold-chain firm in China with Havi Logistics Services, a world-leading supply chain management and logistics company.

The collaboration with Disney covers the period from 2019 to 2025. China is the second market to launch this campaign. Last February, the two companies reached a multi-year agreement to bring the magic of characters from Disney films to updated Happy Meals in the US market.

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The company has found inspiration from health-conscious travelers by expanding the presence of its EVEN Hotels brand, which emphasizes lifestyle and health concepts.

The comments came after the Ministry of Commerce said last week that big names such as Exxon-Mobil Corp, BMW Group, Siemens AG, LG Group and Toyota Motor Group have added investment and expanded production capacity in the country. Global companies' reinvested earnings grew by 25.5 percent on a yearly basis in the first three quarters of this year in US dollar terms.